Terra Truck

TERRA TRUCK: a vehicle for changing mental health conversations from stigma to social support. Terra Truck is a modular design concept that leverages Cultural, Partnership, and Design strategies to deliver stigma-busting, program-flexible support on the ground when and where it is needed most. Because it is a truck, it can be present in a public crisis (ex: hurricane relief efforts) or stationed at a partnering organization for accessible treatment sessions. Mental health professionals have capacity to scale and deliver targeted education, partnering with local entities such as law enforcement, churches, schools, and LGBTQ centers. Lastly, the guerilla pop-up reduces stigma with self-care experiences and education creating social buzz at public gatherings.